Fire Emblem Heroes (FEH) – mobile game on iOS and Android – has been around since February 2017. It’s a spin-off game based on the Fire Emblem franchise. It’s a more simplified version of the traditional Fire Emblem games.
FEH is not as popular as Pokemon Go. Only 10 million+ combined downloads/installs on both platforms. It’s rather tiny when compared to more than 750 millions for Pokemon Go (source). It’s estimated about 500K active FEH users (based on Arena weekly play), while there are more than 5 million active pokemon go daily users.
Nintendo announced it’s financial statement results recently and it paints such a different results. Source: Bloomberg
Fire Emblem Heroes revenue for Q4 2017 is more than 3 times as big as Pokemon Go revenue. It’s such an amazing feat for Fire Emblem Heroes with such small install base and small active user base.
What makes Fire Emblem Heroes so successful? Let’s review the game.
The Lloyd Grand Hero Battle came back. Not only that, there’s a new infernal mode to fight him. Lloyd is a member of the Black Fang assassins. He delivers justice to those they deem criminals. He’s known as the White Wolf. He’s the son of the group’s leader. He appears in Fire Emblem: The Blazing Blade.